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Content Marketing Manager

Remote, Hybrid
  • Amsterdam, Noord-Holland, Netherlands
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Job description

We are currently looking for a dynamic and strategic Content Marketing Manager to join our team! As the Content Marketing Manager, you will be instrumental in developing and executing an effective content strategy that aligns with our business objectives. You'll have the opportunity to oversee the creation of various content types, ensuring they are engaging, informative, and consistent with our brand voice. Additionally, you'll play a key role in repurposing content to maximize its reach and impact across different platforms. If you're passionate about content marketing and have a knack for driving audience engagement, we'd love to hear from you!


What is special about this role, is that it combines the responsibilities for two different companies: INDG, a CGI services company and Grip, a SaaS solution.


What is INDG?

Several of the largest consumer product brands in the world (Yamaha, Hugo Boss, Adidas, Honda, Electrolux) are trusting INDG (www.indg.com) for large-scale content production based on computer-generated imagery. Specializing in high-quality, scalable content for entire product portfolios, INDG’s approach revolves around the creation of digital twins for each product. From images and videos to real-time models, these digital twins are essential in streamlining the design process and bolstering presence across e-commerce platforms and marketing campaigns, thereby elevating the customer experience.


What’s Grip?

With the help of Grip (www.grip.tools), companies such as L'Oréal, Coca-Cola and Beiersdorf are automating content production for their entire business. Grip moves classic media creation efforts into the cloud, effectively virtualizing production. The software solution Grip takes care of generating high-quality visuals, at scale, on-demand and based on data. Brand styles, as well as product look and feel are codified, which ensures an entirely consistent, always on-brand output, no matter who (or what) requests it.


What will you be doing?

  • Content Strategy and Planning: Develop and implement a content marketing strategy aligned with business goals. Manage the content calendar for consistent high-quality content delivery. Identify content gaps and opportunities for improved audience engagement.
  • Content Creation: Oversee the creation of diverse content types, including blogs, webinars, case studies, guides, reports, and podcasts. Collaborate with internal teams, experts, and partners to gather insights and produce motivating, educational, and informative content. Ensure all content is clear, accurate, and adheres to brand voice.
  • Content Repurposing: Transform content into various formats to extend reach and impact.
  • Email Marketing: Develop and implement an email marketing strategy and calendar.
  • SEO & Analytics: Optimize content for search engines and improve search rankings. Monitor performance using analytics tools and adjust strategies based on insights. Report on key metrics and ROI.
  • Collaboration & Leadership: Work closely with the Demand Generation Manager and the marketing team to align content with campaigns and objectives. Provide guidance to content partners and freelancers. Stay updated on industry trends and best practices.

Job requirements

Would be amazing if you have:

  • 5+ years as a Content Marketing Manager with most of those at a B2B company
  • Proven track record of driving company growth through content
  • A portfolio of content assets you’ve created/produced
  • Outstanding project management and storytelling skills.
  • Experience using analytics to identify the impact and effectiveness of content programs.
  • Fluent English skills


What we offer

Most of our team works from Amsterdam or Bucharest, but we're a flexible company with flexible work options and many of our team work remotely. Our environment and our creative space are very important to us. We offer a competitive salary, paid annual leave, annual L&D budget, an office overlooking the Amsterdam canals if working from AMS), get fit schemes, a pool table, darts, fruits, snacks, and dinner options each evening those staying later than working hours.


The procedure

Please send your resume and cover letter in English via the link provided. If you have any questions, please don’t hesitate to contact our HR Department at jobs@indg.com.

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