Product Marketing Manager
- Remote
- Amsterdam, Noord-Holland, Netherlands
- Shared
Job description
Are you ready to become our first Product Marketing Manager?
We are currently looking for a dynamic and strategic Product Marketing Manager to join our Marketing team! As the first Product Marketer at INDG | Grip, you’ll get to build an entire function from the ground up. You’ll work closely with every GTM function, lay a solid product marketing foundation, and bring our product to market. What is special about this role, is that it combines the responsibilities for two different companies: INDG, a CGI services company and Grip, a SaaS solution.
What is INDG?
INDG is a technology company specializing in large-scale CGI content creation, digital twin production, and automated content generation at a global scale. Our clients span all consumer product industries: food and beverage, beauty and luxury, personal care, health and hygiene, automotive, healthcare, fashion, and consumer electronics.
INDG blends over two decades of industry expertise with proprietary tech to transform physical products into digital twins, rich content, and interactive experiences for any platform. INDG combines artistry with CGI expertise to virtualize content production.
What’s Grip?
As INDG's software branch, Grip is an end-to-end content automation platform that generates infinite ad variations by combining CGI, rule-based generative AI, and post-production into an easy-to-use automated content generation platform that transforms master ad creatives into endless variations—empowering brands to scale content production globally without compromising on quality or brand consistency.
Grip works by taking master content supplied by brands or their agencies and converting it into a deeply modular configurator. This allows marketers to create their own visual adaptations and variations effortlessly, saving millions in production costs while maintaining brand consistency.
- Product positioning and messaging: Develop unique positioning, value propositions, and messaging that align with each of our buyer personas
- Product launches: Introduce new features, releases, and integrations with launch plans designed to capture and maintain the interest of our target audience
- Competitive intelligence: Keep abreast of the competitive landscape and train the GTM team to effectively position our product
- Sales enablement: Create internal content, documentation, and training materials to ensure the Sales team is thoroughly prepared for any potential questions from buyers
- Content creation: Produce engaging, easy-to-understand, and inspiring product-focused content for each launch, including landing pages, blog posts, and webinars, to educate our audience
- Cross-functional partnerships: Foster strong working relationships across Product, Vertical Leads, Customer Success, and Sales teams
Job requirements
Would be amazing if you have/are:
- 5-7 years of marketing experience at B2B SaaS companies, with at least 3+ years in product marketing
- Want to build something from the ground up
- Ready to become one of the new faces of the product and brand
- A natural storyteller and an even better writer
- Get excited about internal documentation
- Aren’t afraid to roll up your sleeves and get into Hubspot
Working at INDG | Grip
At INDG | Grip, we believe whatever you give your full attention becomes worthwhile. We choose to focus our attention on developing and utilizing technology to create beautiful images and videos. Because we’re doing something we care about, working here isn’t merely a means to an end; it’s our life.
Our team comprises learners and doers from over 50 countries, representing a wide range of backgrounds, identities, experiences, and perspectives. We don’t just allow remote work; we fully embrace it. We’re committed to excellence, and we’re always looking for more people who want to focus their care and attention on making beauty scalable through technology.
The procedure
If you’re ready to bring your powers to a role where you can make a difference, we want to hear from you. Send your resume and portfolio in English via the link provided. If you have questions, contact our Recruitment Department at jobs@indg.com.
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