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Product Marketing Manager

Remote, Hybrid
  • Amsterdam, Noord-Holland, Netherlands

Job description

We are currently looking for a dynamic and strategic Product Marketing Manager to join our Marketing team! As the first Product Marketer at INDG | Grip, you’ll get to build an entire function from the ground up. You’ll work closely with every GTM function, lay a solid product marketing foundation, and bring our product to market. What is special about this role, is that it combines the responsibilities for two different companies: INDG, a CGI services company and Grip, a SaaS solution.

What is INDG?

Several of the largest consumer product brands in the world (Yamaha, Hugo Boss, Adidas, Honda, Electrolux) are trusting INDG for large-scale content production based on computer-generated imagery. Specializing in high-quality, scalable content for entire product portfolios, INDG’s approach revolves around the creation of digital twins for each product. From images and videos to real-time models, these digital twins are essential in streamlining the design process and bolstering presence across e-commerce platforms and marketing campaigns, thereby elevating the customer experience.

What’s Grip?

With the help of Grip companies such as L'Oréal, Coca-Cola and Beiersdorf are automating content production for their entire business. Grip moves classic media creation efforts into the cloud, effectively virtualizing production. The software solution Grip takes care of generating high-quality visuals, at scale, on-demand and based on data. Brand styles, as well as product look and feel are codified, which ensures an entirely consistent, always on-brand output, no matter who (or what) requests it.

What will you be doing?

  • Product positioning and messaging: Develop unique positioning, value propositions, and messaging that align with each of our buyer personas
  • Product launches: Introduce new features, releases, and integrations with launch plans designed to capture and maintain the interest of our target audience
  • Competitive intelligence: Keep abreast of the competitive landscape and train the GTM team to effectively position our product
  • Sales enablement: Create internal content, documentation, and training materials to ensure the Sales team is thoroughly prepared for any potential questions from buyers
  • Content creation: Produce engaging, easy-to-understand, and inspiring product-focused content for each launch, including landing pages, blog posts, and webinars, to educate our audience
  • Cross-functional partnerships: Foster strong working relationships across Product, Vertical Leads, Customer Success, and Sales teams

Job requirements

Would be amazing if you have:

  • 5-7 years of marketing experience at B2B SaaS companies, with at least 3+ years in product marketing
  • Want to build something from the ground up
  • You’re ready to become one of the new faces of the product and brand
  • You’re a natural storyteller and an even better writer
  • You get excited about internal documentation
  • You aren’t afraid to roll up your sleeves and get into Hubspot

What we offer

Most of our team works from Amsterdam or Bucharest, but we're a flexible company with flexible work options and many of our team work remotely. Our environment and our creative space are very important to us. We offer a competitive salary, paid annual leave, annual L&D budget, an office overlooking the Amsterdam canals if working from AMS), get fit schemes, a pool table, darts, fruits, snacks, and dinner options each evening those staying later than working hours.

The procedure

Please send your resume and cover letter in English via the link provided. If you have any questions, please don’t hesitate to contact our HR Department at