We started in 1999 as INDG, two designers, Frans and Bas, driven by curiosity about how beautiful things are made. What began as a small creative studio quickly became a pursuit of something bigger. By 2002, we had started working in 3D. That early shift revealed a truth we still follow: design and technology amplify each other.
From there, things accelerated. We built configurators for brands like adidas and Yamaha and discovered that we could automate creativity. Turning complex product data into dynamic, high-quality content became our craft.
In 2017, we launched Grip, a platform that helps brands scale visual content without losing control or quality. Grip transforms static assets into configurable systems, generating endless, on-brand possibilities at speed. Since then, we’ve expanded into video, AI, and generative tools, while always balancing automation with artistry.
Today, as INDG Grip, our story isn’t finished. We’re still designing, still automating, still turning imagination into possibility.
